American Airlines is making a major change to its in-seat screens.
In fact, the airline is eliminating a feature that was once a staple of in-flight seats in the form of screens that are attached to the back of seats. American Airlines made the decision based on the fact that we live in a time of tablets, laptops and smartphones where most content is consumed using one’s personal device.
American Airlines says it dropping seat-back screens from its in-flight entertainment on its 100 new Boeing 737 Max jets because most passengers carry their own screens.
In a statement Tuesday, American Airlines said 90% of its passengers bring their own devices aboard. American contends that smartphones, tablets or laptops do a better job than the airline’s individual screens.
“More than 90 percent of our passengers already bring a device or screen with them when they fly,” airline representatives wrote in the statement. “Those phones and tablets are continually upgraded, they’re easy to use, and most importantly, they are the technology that our customers have chosen.”
“It makes sense for American to focus on giving customers the best entertainment and fast connection options rather than installing seat-back monitors that will be obsolete within a few years,” the airline statement reads.