You just might be surprised with this report.
Brand Finance, which recently unveiled its annual Global 500 list, topped by the likes of Lego, Google, Nike, Ferrari and Visa, this week said Aeroflot outshines the biggest carriers in the US and Middle East with an AAA brand rating. While nine other airlines can boast the same triple-A score, the firm singled out Aeroflot as the most “powerful” of all, highlighting its sponsorship of Manchester United, its young fleet, and its heavy investment in marketing, particularly in Asia.
Brand Finance also judges firms according to “brand value”, and here Aeroflot is some way off the pace.
American Airlines is the most valuable airline brand, ahead of Delta, United, Emirates and Southwest, while the Russian carrier is just 26th. British Airways fell five places this year to ninth overall, easyJet rose two places to 19th, pipping low-cost rival Ryanair, which is 22nd.
The Telegraph in the UK just did a full story on what Brand Finance had to report