Word is the guy who founded Jet Blue Airlines, David Neeleman is working on starting a new American airline.
On July 13, Neeleman registered the Azura Airways Corp. as a new business in Darien, Connecticut.
Neeleman is listed in the Azura registration as a company principal along with James Smith, a former American Airlines executive, and Azul aircraft programs director Amir Nasruddin.
The airline described itself as “inspired by airline veterans who believe innovation is just the beginning.”
Then last week it appeared that Azura was hiring for airline employees. But since then, the registered website — www.flyazura.com — has been taken down.
Nothing about the airline is quite certain yet. even the name. JetBlue was originally founded as “New Air,” although Neeleman originally wanted to call the company “Blue.” but that name could not be trademarked.
In addition to JetBlue, Neeleman also founded the Canadian airline WestJet and Azul in Brazil. He will run Azura alongside James Smith, formerly of American AIrlines, and Amir Nasruddin, of Azul.
The addition of a new airline in the United States comes as a bit of a departure from recent trends (mainly mergers and acquisitions). The last new major airline to debut in the U.S. was Virgin America in 2004, which didn’t begin flying until 2007 and recently was sold to Alaska Airlines.
Stay tuned and as we learn more about Fly Azura, we will post it on NonRevTravelNews.com!