October 13, 2026 — Scenic Group, the Australian-founded parent of Scenic and Emerald Cruises, is marking its 40th anniversary this month with onboard events and a limited-time booking offer for travelers in the United States and Latin America.
The anniversary
Scenic was founded in Australia in 1986 by Glen Moroney, who is still chairman. Through October 2026 the group is holding dining events, themed entertainment and commemorative experiences. Two loyalty departures are planned: a Scenic Discovery Yachts Chairman’s Voyage in the U.S. with events in Wilmington, Charleston and Key West, and a Scenic Romantic Rhine & Moselle river cruise with a Switzerland extension and a dinner in Lucerne hosted by the company’s management. Dates for these departures are TBA.
The booking offer
| Detail | Terms |
|---|---|
| Saving | An extra $200 per person |
| Booking window | October 12–26, 2026 |
| Promo code | BOOST26 |
| Markets | Scenic Group USA and Latin America |
| Scenic River Cruises | Select 2026 and 2027 Rhine and Danube departures, including Christmas Markets sailings |
| Scenic Discovery Yachts | Select 2027 Western Mediterranean departures |
| Emerald River Cruises | Select 2026 and 2027 Rhine and Danube departures, including Christmas Markets sailings |
| Emerald Yachts | Select Caribbean and Seychelles sailings, November 2026 to March 2027 |
New ships coming
- Emerald Lumi: river ship for the Seine, 2027
- Emerald Raiya: ocean yacht, 2027
- Emerald Xara and Scenic Ikon: ocean, 2028
- Scenic Spirit II and Scenic Spirit III: Mekong river ships, 2028
What it means for airline travelers
- The $200 saving is only for bookings made October 12–26 with code BOOST26 through the U.S. and Latin America offices; check whether it can be combined with any other rate you hold.
- Christmas Markets river cruises on the Rhine and Danube are included. December transatlantic flights to cities such as Basel, Amsterdam, Budapest and Vienna can fill around the holidays, so fly in at least a day before embarkation, particularly if you are on standby.
- Emerald Yachts’ Caribbean and Seychelles sailings from November through March are also eligible; check where each sailing begins before you book flights.
- No travel-industry or interline rates were mentioned.
Sources
- Cruise Industry News: Scenic Celebrating 40th Birthday with Special Events and Savings
- Seatrade Cruise News: Scenic Group celebrates 40th anniversary worldwide this month
Get NonRev Travel News by email
A weekly recap newsletter, sent out every Sunday, with the airline, airport, cruise and travel-warning news that matters to airline employees and retirees. Free.
Subscribe free
