October 9, 2026 — 360 Hotel, a 31-room countryside hotel in South Iceland, has joined Preferred Hotels & Resorts’ L.V.X. Collection as the group’s first member in Iceland. An October 8 announcement describes the hotel as open and gives no opening day. Rates start at US$1,050 a night.
The hotel is owned by two Icelandic families. It is on the Ring Road near Selfoss, about an hour from Reykjavík.
At a glance
| Item | Detail |
|---|---|
| Property | 360 Hotel |
| Affiliation | Independent; Preferred Hotels & Resorts L.V.X. Collection |
| Owner | Two Icelandic families |
| Location | Mosató 3, Ring Road No. 1, near Selfoss, Iceland |
| Status | Open |
| Opening date | Not published |
| Rooms | 31 |
| Rates | From US$1,050 a night |
What is on site
- Wellness: a 3,767-square-foot facility with two geothermal pools and two saunas.
- Dining: the 80-seat Hnaus Restaurant, under chef Hinrik Örn Lárusson.
- Rooms: no televisions.
- Northern Lights: a wake-up call when the aurora appears.
What it means for airline travelers
- Keflavík (KEF) is the airport. The regional tourism board puts the hotel about 110 km from Keflavík and 70 km from Reykjavík.
- Rent a car. One booking site estimates the drive from KEF at about an hour and a half and recommends hiring a car.
- Small and expensive. With 31 rooms and four-figure rates, this is a special-occasion stay.
- Industry rates: the sources do not mention airline-employee or travel-industry pricing.
Sources
- Hotel-Online — 360 Hotel Opens in South Iceland, Bringing Family Hospitality and Geothermal Wellness to the Countryside
- 360 Hotel — 360 Hotel Boutique & Spa | Luxury Countryside Hotel
- Visit South Iceland — 360° Boutique Hotel
- i-escape — 360 Boutique Hotel Thermal Baths
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