October 6, 2026 — Marriott International has signed a deal with Dutch operator Townhouse Hotels to bring eight hotels and 719 rooms in the Netherlands into its system. Six will join Series by Marriott, the brand’s first hotels in the country. Two will join Tribute Portfolio.
Marriott announced the agreement on October 5. It did not say when the hotels will switch over or start appearing in Marriott Bonvoy, so the dates are TBA.
The deal takes Marriott into Maastricht and Eindhoven for the first time and adds hotels in Amsterdam, The Hague and Breda. Jerome Briet, Marriott’s development chief for the region, called it “a significant milestone for Marriott International in the Netherlands.”
The eight hotels
| Hotel | City | Rooms | Marriott brand |
|---|---|---|---|
| Townhouse Amsterdam WTC (formerly Hotel Qbic WTC Amsterdam) | Amsterdam | 84 | Series by Marriott |
| Townhouse The Hague | The Hague | 88 | Series by Marriott |
| Townhouse Maastricht | Maastricht | 82 | Series by Marriott |
| Townhouse Mabi Maastricht (a former cinema) | Maastricht | 55 | Series by Marriott |
| Townhouse Kaboom Maastricht | Maastricht | 79 | Series by Marriott |
| Townhouse Breda (formerly Hotel Keyser) | Breda | 106 | Series by Marriott |
| The Ald Hotel The Hague | The Hague | 91 | Tribute Portfolio |
| Hotel Mariënhage Eindhoven (a former monastery) | Eindhoven | 134 | Tribute Portfolio |
Townhouse Hotels is backed by European Hotel Capital. As of June 30, 2026, Marriott had more than 30 hotels across 12 brands in the Netherlands.
What it means for airline travelers
- More Bonvoy choices beyond Amsterdam. Maastricht and Eindhoven will get their first Marriott-affiliated hotels, and The Hague and Breda gain options.
- Do not count on points yet. No switch date is published. Until a hotel shows up in Marriott’s booking channels, a stay there will not earn or redeem Bonvoy points.
- Small hotels. Most have fewer than 100 rooms, so they can fill up around events and holidays.
- Getting there: Amsterdam Schiphol (AMS) is the country’s main international airport. The sources do not give transfer times to any of the hotels.
- Industry rates: the announcement did not mention airline-employee or travel-industry rates.
Sources
- Hotel-Online — “Marriott Partners With Townhouse Hotels to Add Eight Hotels in the Netherlands” — hotel-online.com
- Business Travel News Europe — “Marriott to add eight hotels in Netherlands expansion” — businesstravelnewseurope.com
- Travel Daily News — “Marriott to add eight hotels and 700 rooms in the Netherlands” — traveldailynews.com
Get NonRev Travel News by email
A weekly recap newsletter, sent out every Sunday, with the airline, airport, cruise and travel-warning news that matters to airline employees and retirees. Free.
Subscribe free
